Harnessing Cultural Soft Power: A Study of South Korea's Global Influence through the Korean Wave
S. Sunyogita · Asian Journal of Language, Literature and Culture Studies · 2024
In recent years, the global proliferation of Korean culture, known colloquially as the "Korean Wave" or "Hallyu," has significantly influenced contemporary culture, particularly in the realms of music, film, and digital media. This phenomenon has not only bolstered South Korea's...
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