Identifying Factors Affecting to Retailer-manufacturer Relationship Continuity Special Reference to Cosmetics Market in Kandy District
S. M. K. M. M. Samarathunga & Shamini Newton · South Asian Journal of Social Studies and Economics · 2018
Aims: A key issue in the field of relationship marketing is developing and sustaining relationship continuity. By this study retailers and manufacturers can recognize the factors that effect on their relationships and those findings can use to meet their desired relational benefi...
Open access
Research Article
10.9734/sajsse/2018/v1i225776