Aims: People are steadily more attentive to unsustainable consumption patterns due to severe environmental issues in the world. The study examines the factors that may affect the attitude towards green apparel products with particular reference to Sri Lankan university students’...
Open access
Research Article10.9734/ajeba/2021/v21i730403
Aim: This paper proposed a theoretical framework to fulfill the theoretical gap which will lead to an extended theory for conspicuous consumption. Methodology: The main theory considered for this study is social comparison theory which is the grounded theory of the concept of con...
Open access
Research Article10.9734/ajarr/2021/v15i330377
The critical phenomenon that SMEs' innovativeness denotes has growing interest from developing country researchers from multiple fields over the last decades. Thus, the study's objective is to examine the Entrepreneurial Orientations' effect on SMEs' innovativeness in Sri Lanka....
Open access
Research Article10.9734/ajarr/2021/v15i230367
Small and Medium sized Enterprises (SMEs) plays a major role in the Gross Domestic Product (GDP), providing job opportunities, reducing poverty etc. Even though they have contributing in large to the economy still they are facing number of challenges when internationalizing their...
Open access
Research Article10.9734/ajeba/2020/v20i430333