Developing Agritourism Business-model Archetypes: A Multiple-case Study from Western Tamil Nadu, India
Balaji Parasuraman, M. Prahadeeswaran, S. K. Rajkishore & S. Jayasuriya · Asian Journal of Agricultural Extension, Economics & Sociology · 2026
Aims: The objectives of this study were (1) to understand the business configurations and operational practices of selected agritourism enterprises in western Tamil Nadu; (2) to identify common business patterns and develop the empirically derived agritourism business-model arche...