S. Bhattacharyya

Tea Quality and Value-Added Marketing Potential of Safe and Sustainable Tea in Indian Domestic Market: Consumers Choice for Conventional vis-a-vis Sustainable Tea

S. Bhattacharyya, R. Bera & A. Seal · International Journal of Plant & Soil Science · 2023

Now a days consumers are more intended to sustainable products. Especially when it is promoted as health drink, its quality and sustainable background specially the environment in which it is produced have special significance for present day consumers. This study was done to ass...