Service Quality Dimensions as Correlates of Customer Satisfaction and Behavioral Intentions: The Case of Fast Food Restaurants in Subang Jaya, Selangor, Malaysia
Gudelia C. Saporna & Ryan A. Claveria · Asian Journal of Economics, Business and Accounting · 2019
Service quality is the key to a successful restaurant. When customers are satisfied with the services offered, the likelihood of customers returning to the restaurant is high. The quality of food, prices and the service itself seem to be the salient factors for customers to dine...
Open access
Research Article
10.9734/ajeba/2019/v11i130117