Ruth Putryani Saragih

Digital Cultural Communicators in Tiktok Live Commerce: Implications for the Microeconomic Sustainability

Rewindinar & Ruth Putryani Saragih · Asian Research Journal of Arts & Social Sciences · 2025

This study analyzes the role of digital communicators in live commerce on the social media platform TikTok, which has become an innovative sales method. In the context of a digital commerce landscape,  individuals act as active subjects in marketing. TikTok, as one of the largest...