Rustum D Gevero

Beyond the Layover: The 7Ps Marketing Mix, Service Quality Gaps, and Guest Experience in Small-Town Hotels

Rustum D Gevero & Jofran P Doromal · Asian Journal of Economics, Business and Accounting · 2026

This study investigates how small-town hotels implement marketing strategies and manage service quality in secondary, transit-oriented destinations. Although previous research has extensively covered hospitality in major tourist hubs, limited attention has been given to the uniqu...

Open access Research Article 10.9734/ajeba/2026/v26i82348

Experiential Entrepreneurial Learning and Entrepreneurial Readiness among Student Business Implementers in a University Based Entrepreneurship Hub

Leo Santiago III Arrabaca & Rustum D Gevero · Asian Journal of Education and Social Studies · 2026

This study examines experiential entrepreneurial learning and entrepreneurial readiness among student business implementers within a university-based entrepreneurship hub. Prior research has explored students’ entrepreneurial experiences through the Strengths, Challenges, Opportu...

Open access Research Article 10.9734/ajess/2026/v52i63075