Empowering Narratives: Exploring the Impact of Kotak General Insurance's 'Drive Like a Lady' Campaign on Shifting Perceptions of Female Empowerment
Rupali Verma & Umang Gupta · Journal of Education, Society and Behavioural Science · 2024
Amid India's evolving societal landscape, this study delves into the profound influence of Kotak General Insurance's 'Drive Like A Lady' campaign on reshaping perceptions of female empowerment and aspirations. Central to the campaign is the portrayal of Surekha Yadav, India's fir...
Open access
Research Article
10.9734/jesbs/2024/v37i41316