The Effects of Total Quality Management and Market Orientation on Business Performance of Small and Medium Enterprises in Pakistan
Rubina Jabeen & Rosli Mahmood · Journal of Economics, Management and Trade · 2014
The small and medium enterprises (SMEs) play a significant role in the economic development and progress of the country. There are number of factors that contribute to the success of SMEs. This study investigates the effects of total quality management, market orientation on busi...
Open access
Research Article
10.9734/BJEMT/2015/14226