Exploring the Role of Social Capital in Traditional Market Survival Amid Urban Retail Transformation
RR. Siti Munawaroh, Muhammad Maladi & Soelistijono Boedi · Asian Journal of Economics, Business and Accounting · 2025
This study investigates the survival strategies of traditional markets amid the rise of modern retail establishments. Utilizing an ethnographic approach, the research explores how traditional markets in South Kalimantan, Indonesia, leverage personalized service, flexible pricing,...
Open access
Research Article
10.9734/ajeba/2025/v25i51784