Effects of Social Media Marketing on the Growth of Small Businesses in Iringa Municipality, Tanzania
Rose Gasper · Asian Journal of Economics, Business and Accounting · 2026
This study examined the effects of customer engagement through social media marketing on the growth of small businesses in Iringa Municipality, Tanzania. The study was guided by Customer Engagement Theory and Relationship Marketing Theory and employed a quantitative approach with...
Open access
Research Article
10.9734/ajeba/2026/v26i102410