The Effect of Influencer and Endorsement Content on Consumer Purchase Intention
Rizky Amellia Octaviani & Arif Hartono · Journal of Economics, Management and Trade · 2023
Aims: This study aims to analyze the effect of advertising attributes from influencer’s endorsement content, such as credibility, infotainment, and irritation towards advertising value, which ultimately affect consumer purchase intentions on Instagram. Place and Duration of Study...
Open access
Research Article
10.9734/jemt/2023/v29i71107