Ritu

Impact of Smart Service Systems on Customer’s Impulse Buying Behavior towards Food and Beverage Products in the Hospitality Industry

Pankaj Misra & Ritu · Journal of Economics, Management and Trade · 2026

Aims: The aim of this research is to identify and analyze the factors affecting impulse buying behavior of customers to purchase foods and beverage products from the Indian hotels and restaurants.  Study Design: The study adopts descriptive and analytical research design. A cross...