Riska Febriyanti

Predicting the Effect of Digitalization and Brand Trust on Customers’ Saving Intention of Islamic Banking

Riska Febriyanti, Aisyah Nur Rahmadina, Wulidatul Imro'ah, Slamet & Amelindha Vania · Asian Journal of Economics, Business and Accounting · 2023

Aims: This study aims to determine the effect of digitalization on customers' saving intention of Islamic banking and also the mediating effect of brand trust on customers' saving effect. Study Design: This research was conducted using a quantitative research methods. The results...