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Richard Basilisco

Publications (2)

Celebrity Self-disclosure and Social Cohesion: Perspectives from Ghanaian Instagram Users

Richard Basilisco, Fortune Edem Amenuvor, Kwasi Owusu-Antwi & Choi Jae Hyeok · Current Journal of Applied Science and Technology · 2019

The phenomenon of social cohesion has gained much traction in the extant literature. However, research that assesses how celebrity self-disclosure can be leveraged to engender social cohesion remains very scanty in the existing literature. The current study aims at empirically te...

Open access Research Article 10.9734/cjast/2019/v38i530383

Brand Trust and Brand Loyalty: A Moderation and Mediation Perspective

Sean Kwan Soo Shin, Fortune Edem Amenuvor, Richard Basilisco & Kwasi Owusu-Antwi · Current Journal of Applied Science and Technology · 2019

This study aims to empirically test the effect of brand trust on brand commitment and brand loyalty while examining the mediating and moderating roles of brand commitment and brand reputation respectively. To achieve this aim, data is collected from 412 smartphone users in South...

Open access Research Article 10.9734/cjast/2019/v38i430376