A Review of Omni-channel Strategies in E-commerce: Integrating Online and Offline Customer Journeys
Renjbar Sh. Othman & Subhi R. M. Zeebaree · Asian Journal of Economics, Business and Accounting · 2025
This study explores the evolution and implementation of omnichannel strategies in e-commerce, emphasizing the seamless integration of online and offline channels to enhance customer experience and operational efficiency. Omnichannel strategies in e-commerce integrate online and o...
Open access
Research Article
10.9734/ajeba/2025/v25i31694