The Influence of Service Quality and Price on Customer Loyalty with Customer Satisfaction as an Intervening Variable: Study of Indomaret in Bandung Raya
Rendiansyah & Hariyadi Triwahyu Putra · Asian Journal of Economics, Business and Accounting · 2024
This study aims to examine the influence of service quality and price on customer loyalty, mediated by customer satisfaction in the Indomaret in Bandung Raya. Population in this study consisting of consumers who have shopped at Indomaret who is >17 years old and domicilied in...
Open access
Research Article
10.9734/ajeba/2024/v24i21216