The Studies on strategic marketing orientation have focused more on consumer and service-oriented/service-intensive, technology-dominated industries to the detriment of traditional resource-based MSME clusters. More specifically, only a few empirical studies have reported how the...
Open access
Research Article10.9734/jemt/2026/v32i21397
Green banking refers to a set of banking procedures that attempts to preserve natural resources and save the environment while taking into consideration all social and environmental concerns. State Bank of India, the largest public sector bank in India is putting its humble effor...
Open access
Research Article10.9734/ajeba/2023/v23i4928
Unified Payments Interface (UPI) is a technology that powers several bank accounts into a single mobile application, unifying several banking services, smooth fund routing, and merchant payments into one hood. The overall significance of UPI stems from the RBI's and the governmen...
Open access
Research Article10.9734/ajeba/2022/v22i24893