Rakesh Kumar Mishra

A Study on Constraints in Consumption of Organic Products and Green Marketing in Varanasi District of Uttar Pradesh

Rakesh Kumar Mishra, Ameesh John Stephen, Bhavna Singh & Asish S. Noel · Asian Journal of Agricultural Extension, Economics & Sociology · 2023

Any factor or factors inhibiting or limiting individuals or groups from adopting any intervention or achieving a goal can be defined as constraint. It can be external factor as well as internal factors. This study looked at the limitations of green marketing and the consumption o...

Open access Research Article 10.9734/ajaees/2023/v41i102246

Green Marketing Mix of Organic Product and Its Impact on Purchase Decision

Rakesh Kumar Mishra, Ameesh John Stephen & Asish S. Noel · Journal of Experimental Agriculture International · 2023

The need for organic products is increasing significantly in India. Being healthy is very important for us. Organic products are grown without using chemicals like fertilizers and pesticides, in a way that is good for the environment and society. The demand for organic products h...

Open access Research Article 10.9734/jeai/2023/v45i102210