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Rajendran J. Britto

Publications (3)

Exploring the Role of Social Media in Internal Communication Dynamics: A Qualitative Study of the Government Chemist Laboratory Authority (GCLA)

Sylvester S. Omary & Rajendran J. Britto · Asian Research Journal of Arts & Social Sciences · 2024

In an era marked by digital transformation, this study underscores the indispensable role of social media in organizational communication, particularly within the Government Chemist Laboratory Authority (GCLA) and beyond. It advocates for organizations to recognize and leverage t...

Open access Research Article 10.9734/arjass/2024/v22i7549

Assessment on Newspaper Reportage on Julius Nyerere Hydropower Project: A Case of Mwananchi and Habarileo Newspapers

Ibrahim M. Juma & Rajendran J. Britto · Asian Research Journal of Arts & Social Sciences · 2024

Despite regular coverage in newspapers about government-established strategic development projects, citizens lack comprehensive awareness of the Julius Nyerere Hydropower project. This gap suggests that newspapers have incomplete responses to the public interest in the project. U...

Open access Research Article 10.9734/arjass/2024/v22i7548

Framing Deforestation Discourse in Tanzanian Media: An Analysis of Framing Strategies in Daily News and the Guardian Newspapers

Caunter Erasto Mgaya, Rajendran J. Britto & Egbert E. Mkoko · Asian Journal of Education and Social Studies · 2023

This research delves into the framing of deforestation issues within Tanzania's Daily News and The Guardian newspapers, focusing on political framing, responsibility, environment, and human impact framing. The study centred on a content analysis of deforestation-related articles...

Open access Research Article 10.9734/ajess/2023/v49i31173