Understanding the Digital Generation: The Role of Perceived Ease of Use, Perceived Usefulness and Satisfaction in Users’ Acceptance Intention of the Ruangguru Application among Generations Y, Z and Alpha
Rahmah Sarita & Dwi Martutiningrum · Asian Journal of Economics, Business and Accounting · 2025
The rapid advancement of digital technology has transformed consumer behaviour in the education sector, influencing how users engage with online learning platforms such as Ruangguru. However, user acceptance of these platforms remains inconsistent, necessitating a deeper understa...
Open access
Research Article
10.9734/ajeba/2025/v25i41743