The Smartphone Revolution: A Systematic Review of its Impact on Consumer Behavior and Market Trends (2019-2024)
Siti Holisoh, Irma Setyawati & Rahayu Lestari · Asian Journal of Economics, Business and Accounting · 2024
Aims: This systematic literature review aims to investigate the influence of smartphones on consumer behaviour and market trends from 2019 to 2024. It seeks to understand how these devices affect various aspects of daily life and business, focusing on areas such as brand consciou...
Open access
Research Article
10.9734/ajeba/2024/v24i81472