Leveraging Social Media Marketing Strategies for Millet-Based Ready-to-Eat Products: A Competitive Analysis
Gopanaboina Meghana, R. Vijaya Raghavan, Ch. Srilatha & A. Meena · Journal of Scientific Research and Reports · 2024
By 2019-20, the amount of millet consumed directly decreased to 10.72 MMT. It declined with a Compound Annual Growth Rate (CAGR) of 2.45 per cent during 2010-11 to 2019-20. This can be attributed to changes in eating choices, especially in rural areas. In India, e-commerce is the...
Open access
Research Article
10.9734/jsrr/2024/v30i82305