Qichun Shi

Consumer Motivation and Behavioral Intentions for Small Fried Chicken Retailers: A Case Study of Z Fried Chicken

Tsaifa (TF) Yen, Yahui Liu, Qianmin Zheng & Qichun Shi · Asian Journal of Education and Social Studies · 2026

For small retailers, surviving and standing out in a highly competitive environment has always been a critical issue in business management. From a consumer perspective, this paper attempts to analyze how motivations toward small retailers influence hedonic value and behavioral i...

Open access Research Article 10.9734/ajess/2026/v52i22876

The Role of Perceived Value in Shaping Word-of-Mouth for Health Tourism in Different Ethnic Minority Areas

Tsaifa(TF) Yen, Yahui Liu, Xiaoyi Yan, Qichun Shi & Chunxiang He · Asian Journal of Education and Social Studies · 2025

There are numerous studies on the satisfaction of the tourism industry and the intention to revisit, which have always been important research topics in this industry. However, there are relatively few studies on its application in health and wellness tourism. Moreover, research...

Open access Research Article 10.9734/ajess/2025/v51i102556