Modelling the Impacts of Spokespersons Attachment in Cosmetics Context
Tsai-Fa (TF) Yen & Qianyi Liao · Asian Journal of Education and Social Studies · 2022
With the gradual improvement of the national living standard and the increase of daily makeup people, the market size of Chinese cosmetics industry has been growing. However, cosmetics industry has faced the problems of insufficient consumer attachment through live streaming, whi...
Open access
Research Article
10.9734/ajess/2022/v35i2753