Pushpa B.V

Impact of Website Reputation and Source Credibility on Perceived Ewom Credibility and Consumer Purchase Intentions

Sathyanarayana S, Hema Harsha & Pushpa B.V · Asian Journal of Economics, Business and Accounting · 2024

Aim: This study investigated how perceived positive eWOM review credibility influences consumer decision-making, focusing on its effects on product attitude, website attitude, and purchase intention. It also examines the roles of website reputation and source credibility in shapi...