The Influence of Hospital Service Quality, Hospital Service Innovation Strategy, and Therapeutic Communication Competence of Doctors on Patient Loyalty Mediated by Trust in a Military Hospital under the Indonesian Army Health Center
Purwo Setyanto & Willy Arafah · Asian Journal of Economics, Business and Accounting · 2025
Aims: This study aims to explore the influence of hospital service quality, hospital service innovation strategy, and doctors' therapeutic communication competence on patient loyalty, with trust and patient satisfaction as mediating variables. Study Design: Quantitative, cross-se...
Open access
Research Article
10.9734/ajeba/2025/v25i11655