A Study on Ice Cream Brand Preference Survey for Youth of Anand City
Purvi Macwana, M.D. Gurjar, A.K. Makwana, K.C. Kamani & M.C. Prajapati · Journal of Scientific Research and Reports · 2025
Ice cream consumption among urban Indian youth has surged due to lifestyle shifts and evolving preferences, yet brand loyalty and decision-making behavior remain underexplored. This study addresses the gap by analyzing youth-centric brand preferences in Anand City’s growing FMCG...
Open access
Research Article
10.9734/jsrr/2025/v31i73241