Puji Handayati

Adaptive Entrepreneurial Leadership and Innovative Behavior in Madura Grocery Store MSMEs

Ryan Basith Fasih Khan, Sudarmiatin Sudarmiatin, Puji Handayati & Naswan Suharsono · Asian Journal of Economics, Business and Accounting · 2025

Aims: This study aims to test five hypotheses focusing on the role of Adaptive Entrepreneurial Leadership in encouraging Employee Innovative Behavior. Specifically, it examines the direct effects on Employee Innovative Behavior and Psychological Empowerment, the effect of Psychol...

Open access Research Article 10.9734/ajeba/2025/v25i122108

More Than a Strategy: Leveraging Social Media for SMEs’ Performance

Mega Noerman Ningtyas, Sudarmiatin, Puji Handayati & Naswan Suharsono · Asian Journal of Economics, Business and Accounting · 2025

Aims: This study examines the effect of social media usage on the performance of SME. Social media usage is conceptualized as an ordered construct: marketing, relationship service, information service, cost effectiveness, and compatibility. Study design: A quantitative study. Pla...

Open access Research Article 10.9734/ajeba/2025/v25i122109