Puji Handayanti

Cash Flow Management for Women Microentrepreneurs: A Case Study of Instant Herbal Medicine MSMEs in Batu City

Novi Puji Lestari, Sudarmiatin, Puji Handayanti & Naswan Suharsono · Asian Journal of Economics, Business and Accounting · 2026

Aims: This study was conducted to determine the meaning of cash flow management for female micro entrepreneurs. This study used a qualitative approach with a case study method. The study was conducted to determine how female micro entrepreneurs manage cash flow and explore the me...