An Evaluation of Mobile Banking Revolution in India: A Study of Behavioural Matrix through Utaut2 Model
Tania Guharay, Puja Tripathy & Kishore Kumar Das · Asian Journal of Economics, Business and Accounting · 2023
Aims: The study aims to comprehensively explores Mobile Banking Revolution in Odisha by utilizing the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model to analyze the behavioral matrix of individuals' adoption and usage patterns. It also aims to provide insights...
Open access
Research Article
10.9734/ajeba/2023/v23i201094