Strategic Diversification in Action: Amul's Sweets and Gourmet Offerings
Zeel Modi, Pramith U Don & Mahendra D. Gurjar · Archives of Current Research International · 2025
The present study explores the strategic diversification and product innovation undertaken by Gujarat Dairy Cooperatives, with a particular focus on GCMMF and its flagship brand, Amul, in the sweets (Mithai) and gourmet product segments. Traditionally known for dairy staples such...
Open access
Research Article
10.9734/acri/2025/v25i71347