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Prajwalita Neog

0009-0003-8326-2582

Publications (2)

Factors Influencing Consumer Preference for Green Packaging Products in Kamrup Metropolitan District, Assam, India

Prajwalita Neog, Udeshna Talukdar, Manashi Gogoi & Danish Tamuly · International Journal of Environment and Climate Change · 2025

The rapid increase in population has led to the overutilization of resources, resulting in their depletion and contributing to pollution, which adversely affects public health. This alarming situation has prompted a global shift towards sustainability, with green marketing and th...

Open access Research Article 10.9734/ijecc/2025/v15i115094

Perceived Constraints in the Adoption of Green Products: Evidence from Fast Food Packaging in Assam, India

Prajwalita Neog & Udeshna Talukdar · Asian Journal of Agricultural Extension, Economics & Sociology · 2025

The growing dependence on non-biodegradable packaging, fuelled by the fast-food industry, is becoming an urgent environmental challenge. Although green marketing has been promoted for decades, the actual use of eco-friendly products remains disappointingly low. This study set out...

Open access Research Article 10.9734/ajaees/2025/v43i102824