Role of Innovation and Technology in Advancing Circular Economy Practices of FMCG Companies: An Empirical Analysis
Pragati Shukla, Mohammad Anees & Adarsh Mishra · Asian Journal of Economics, Business and Accounting · 2025
Circular economy frameworks have gained popularity as sustainable solutions for resource-intensive businesses. In India's fast-moving consumer goods (FMCG) sector, which produces a substantial amount of packaging and product waste, innovation and technology are thought to allow c...
Open access
Research Article
10.9734/ajeba/2025/v25i61853