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Pieter Andrian

Publications (2)

The Role of Organisational Commitment in Mediating Employee Work Behavior as Organisational Culture in the ATVI Environment

Pieter Andrian, Melitina Tecoalu & Adrian Ingratubun · Journal of Economics, Management and Trade · 2024

This research aims to determine whether Organisational Commitment plays a role in mediating the influence of Organisational Culture and Work Environment on Organisational Citizenship Behavior at the Indonesian Television Academy. This research was conducted at the Indonesian Tele...

Open access Research Article 10.9734/jemt/2024/v30i21194

Social Media Preferences and Usage Behaviour among Indonesians Insights and Implications for Business Strategies

Dewi Yudho Miranti, Rewindinar & Pieter Andrian · South Asian Journal of Social Studies and Economics · 2024

This study explores social media preferences and behaviors among Indonesian users aged 18 to 64, surveyed between August and September 2024. Utilizing a sample of 156 respondents, the research aims to uncover patterns in platform usage, content preferences, and receptivity to adv...

Open access Research Article 10.9734/sajsse/2024/v21i11898