Aims: A previous study showed that Intersubjectivity Theory could explain how consumers could appreciate a food product when looking at the packaging and reading the brand. Two samples of subjects, English and French consumers, were individually presented first with a foreign lan...
Open access
Research Article10.9734/jemt/2020/v26i530257
Aims: Experiments undertaken with two professions (engineers and anesthesiologists) have shown the possible overestimation of perceived stress by subjects when self-assessing stress through questionnaires for high levels of acute stress. Previous analyses having demonstrated that...
Open access
Research Article10.9734/jammr/2020/v32i1030519
Aims: The study aimed at assessing the similarities and the differences between French wine producers’ perception of Belarusian consumers and the actual behavior of Belarusian consumers. Study design: Questionnaires filled in individually were used to compare consumers and produ...
Open access
Research Article10.9734/jemt/2021/v27i430336