Analyses of Region Preference and Tourist Satisfaction from China’s Outbound Tourists – An Empirical Study Conducted in Taiwan
Yung-Lun Liu & Pen-Fa Ko · Journal of Economics, Management and Trade · 2011
The purpose of this study was to identify the key factors of tourism attraction in Taiwan and analyze tourism preference particularly by China’s outbound tourists and then address behavioral differences among visitors segments and separate the tourist visitations data to look at...
Open access
Research Article