A Study of Constructing Indices for Establishing Successful Restaurant Atmosphere
Yen-Cheng Chen, Pei-Ling Tsui, Hsin-I Chen & Shu-Hsin Ko · Journal of Scientific Research and Reports · 2016
Restaurant operation has always been an essential profit source for international hotels. Although food is the core element for a restaurant, there are other clues for attracting customers according to past research, such as store atmosphere. Store atmospheres significantly influ...
Open access
Research Article
10.9734/JSRR/2016/28598