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P. Raja Pandi

Publications (1)

Utilization Behaviour of Digital Tools by Farmers for Marketing Their Produce during Covid-19 Lockdown Period

P. Raja Pandi, Ravi Kumar Theodore, D. Suresh Kumar, P. Balasubramaniam & Patil Santhosh Ganapathi · Asian Journal of Agricultural Extension, Economics & Sociology · 2023

The present study was conducted to examine the role of digital tools in agricultural marketing during the Covid-19 lockdown period in Tamil Nadu. The study aimed to understand how farmers leveraged digital tools to overcome marketing difficulties in marketing their produce during...

Open access Research Article 10.9734/ajaees/2023/v41i92110