Data Engineering and Privacy Challenges in Loyalty Card Programs: Insights from Retail, Banking, and Hospitality
Ushang Desmond Amama, Faizolla Talgatuly, Ayinoluwa F. Kolawole & Onakoya Oluwatobi · Asian Journal of Advanced Research and Reports · 2024
This paper explores the data engineering practices surrounding loyalty card programs in the retail, banking, travel, and hospitality industries. It examines how businesses use personal and transactional data to enhance customer retention and gain competitive advantages. The resea...
Open access
Research Article
10.9734/ajarr/2024/v18i11800