The Influence of Idea Generation on Business Growth: Evidence from Ibadan, Nigeria
Felix-Kingsley Obialo & Oluwatobi Janet Akinjo · Asian Journal of Economics, Business and Accounting · 2021
Idea generation (ideation) is at the root of creative and innovative endeavours as creative ideas lead to innovative outcomes. Identifying creative ideas is a function of knowledge and practice, whether individually, in a group or outside of those sources. Entrepreneurial practic...
Open access
Research Article
10.9734/ajeba/2021/v21i730406