Leveraging Artificial Intelligence for Customer Segmentation and Demand Forecasting in the Car Rental Industry
Obumeneme Ukandu & Olamide Kalesanwo · Asian Journal of Research in Computer Science · 2025
The dynamic car rental industry faces significant challenges in demand forecasting, with about 50% of companies reporting inaccuracies that result in fleet utilization rates of only 70-75% instead of the optimal 85-90%. The study integrates customer segmentation and demand foreca...
Open access
Research Article
10.9734/ajrcos/2025/v18i4631