Examining Customer Satisfaction and Switch Intentions in the Banking Industry, Ghana: A Critical Study of the Ghana Commercial Bank Experience
Caiphas Kwame Kenney, Jones Kumah, Ofosu Amofah & Prince Emmanuel Manu · Journal of Economics, Management and Trade · 2016
This paper empirically examines the extent of satisfaction experienced by customers and their switch intention within the Ghanaian banking industry, with special focus on Ghana Commercial bank. The study involved a cross-sectional survey of 200 respondents using structured questi...
Open access
Research Article
10.9734/BJEMT/2016/26494