Mobile Marketing in a Digital Age: Application, Challenges & Opportunities
Ekakitie-Emonena Sunny & Odanibeh John Anael · Journal of Economics, Management and Trade · 2015
Digitalization as a strong component of the globalization process is currently breaking barriers and throwing up opportunities in many professions. Marketing can be pinpointed as a foremost beneficiary. This study is objected towards x-raying the marketing activities to which dig...
Open access
Research Article
10.9734/BJEMT/2016/19925