Mobile Banking Service Quality and Customer Retention among Commercial Banks in Kenya
Obed Kipruto Ronoh, Peter Nderitu Githaiga & Stephen Bitok · Asian Journal of Economics, Business and Accounting · 2025
Globally, the banking industry is confronted with a competitive atmosphere. Therefore, it is imperative for banks to not only meet but significantly surpass consumers' expectations in order to secure customer loyalty. Enhancing client loyalty improves the likelihood of customer r...
Open access
Research Article
10.9734/ajeba/2025/v25i102015