Halal Certification Campaigns in Indonesia: A Qualitative Analysis of the SEHATI Strategy by BPJPH
Mutia Nurdalilah Simatupang, Rd. Nia Kania Kurniawati & Nurprapti Wahyu Widyastuti · Asian Research Journal of Arts & Social Sciences · 2025
Aims: In this study, the authors will examine how the strategy used by BPJPH in the campaign for halal certification through the SEHATI programme at MSMEs as the root of the economy in Indonesia. Study design: In this research, the author uses a qualitative method by interviewing...
Open access
Research Article
10.9734/arjass/2025/v23i6717