Nurdin Brasit

Celebrity Endorsement on Purchase Decision: The Mediation Analysis of Women’s Price Perception

Krisna Triatna Sari Allo, Nurdin Brasit, Haeriah Hakim & Muh. Yushar Mustafa · Asian Journal of Advanced Research and Reports · 2023

As one of the most interesting research topics recently, social media marketing reveals many new and/or advanced research variables, and one of such variables is an endorsement of social media celebrity. According to the literature, a celebrity endorsement is seen as a strategy o...

Open access Research Article 10.9734/ajarr/2023/v17i11556

Among Marketing Mix and Customer Satisfaction: Does Brand Image have Intervening Effect?

Umiyi Calsum, Nurdin Brasit & Muh. Yunus Amar · Asian Journal of Education and Social Studies · 2023

The efforts of the firm in anticipating the increasing trend of fierce competition recently is to apply proper marketing strategies, and one of such strategies is so called marketing mix strategy. As a result of proper marketing mix strategy implementation, once customer satisfac...

Open access Research Article 10.9734/ajess/2023/v48i21056