The Effect of Product Quality, Service Quality and eWOM on Repurchase Intention: Consumer Satisfaction as a Mediating Variable (Study on Consumers of Erigo Official Marketplace Products in Malang)
Yusuf Sya'roni & Nur Laili Fikriah · Asian Journal of Economics, Business and Accounting · 2024
Aims: The purpose of this study was to determine the effect of product quality, service quality and electronic word of mouth on repurchase intentions by mediating customer satisfaction on Erigo products in the shopee marketplace in Malang City. Study Design: This research uses a...
Open access
Research Article
10.9734/ajeba/2024/v24i61386