Effectiveness of Twin Date Shopee Advertising on Purchase Decisions Moderated by Brand Awareness: A Study on Students of Malang City, Indonesia
Moh. Fikri Haikal & Nur Asnawi · Asian Journal of Economics, Business and Accounting · 2024
Aims: The aim of this research is to determine the effectiveness of twin date shopee advertising on purchase decisions moderated by brand awareness: a study on students of Malang city. Study Design: This study uses quantitative approach and type of approach applied is descriptiv...
Open access
Research Article
10.9734/ajeba/2024/v24i61387